On the third Thursday of January, April, July, and October, Businesses set aside a significant day to show appreciation to their customers. Customers are the reason businesses are up and running; without them, there would be no business. Setting aside four days out of the year to show appreciation is the least we can do. It also builds trust and loyalty and gives us an excellent opportunity to get to know our customers better while making them feel important.
Importance of Getting to Know Your Customer Day
This day’s importance should not be overlooked; studies have shown that businesses that focus on their customers’ needs and wants have a higher retention rate. Customers who have a pleasant experience will come back and share the company with their friends and family, while vice versa. If a customer has a bad experience, they are more likely not to return and share their expertise online which could ruin a business reputation. The best way to ensure an excellent experience is to know their perspective and needs. That is why leveraging Get to Know Your Customer day can be so powerful. You can use this day to gain more information about your customer to help you serve them best and increase the opportunity for your customers to have a positive experience with your business.
Great Ways to Get to Know your Customer
There are plenty of ways to get to know your customer. Let’s go over a few tips.
Ask your customers questions: Use the day to ask specific questions to your customers. Ask them about their opinion of products and services and their ideas on any new products or services they need.
Use Social Media: Ask your customers to follow you on social media. Social media is a great way to connect with your audience and to learn more about them. Social media is also a fantastic way to build a relationship through customer reviews.
Get to Know Your Customer’s Day FAQ.
According to National Today, here are the top FAQs about customers views:
Question: What is the #1 customer review website?
Answer: Google My Business receives over 158 million visitors each month
Question: Which company has the best customer service?
Answer: With an ASCI score of 86, Chick-fil-a restaurant holds the #1 spot for the best customer service; their employees have been repeatedly considered the most polite employees in their industry
Question: What is the #1 frustration customers share?
Answer: According to Havard Business Review, the most frequently cited customer frustration is customers having to repeat themselves.
How to Celebrate Get to Know Your Customer Day
- Add conversation into best practices for your business.
When it comes to customer service, a great way to build trust and loyalty is by striking up a customer conversation. Many employees and owners are always in a rush. Use this day to create a list of customer best practices for your employees. Make sure it includes always say “hello” when a customer enters, always ask them how they are doing and strike up a conversation when able.
- Throw a customer appreciation day event
A small event in honor of your valued customers is always a great way to spend the special day. Consider offering unique gift bags with discounts and prizes. Capture the event on social media using the #gettoknowyourcustomerday hashtag.
- Send out a survey
Sending out a survey to your customers is a great way to get the answers to the questions you want most so that you can improve your business and get more insight into demographics and satisfaction levels. You can easily send out the survey through email or link to it online. When sending out the survey, you can even offer them an incentive for completing the study, like a 15% off discount on the next purchase. Customers are more likely to respond with an incentive. According to Blog Hubspot, here are some sample questions you can include in your survey to better understand your customer. Remember, think about how you are going to use the information. Don’t bother asking your customer questions you are going to use.
- How often do you use the product or service?
- Does the product help you achieve your goals?
- What is your favorite tool or portion of the product or service?
- What would you improve if you could?
- Where are you located?
- What is your marital status, and do you have children?
- A scale measuring from 1 to 10 (or another number). One is an extremely unsatisfied opinion, and ten meaning the customer was delighted.
- A descriptive scale that measures a customer’s response from unsatisfied to satisfied. The customer is given a shortlist of reactions to choose from that range from “very unsatisfied” to “very satisfied.”
- A picture scale that uses images to symbolize customer satisfaction. For example, you can use happy, sad, and indifferent emojis to communicate customer feedback quickly.
- In your own words, describe how you feel about (insert company name or product here).
- How can we improve your experience with the company?
- What’s working for you and why?
- What can our employees do better?
- Do you have any additional comments or feedback for us?
- Start a Loyalty Program
Rewarding your customers for their loyalty is a great way to build a connection and trust with them. If your customer feels as if you care about them, they are more likely to purchase again or spend more the next time. A great way to do this is by building a loyalty program for your loyal customers. For example, you own a boutique, and you give your customers a punch card. And once they have returned for the 5th time and received their 5th hole punch, they receive 20% of their order. There are many ways to run a loyalty program; check out this bog by Shopify for ten examples of innovative customer loyalty programs.
At the end of the day, we’re all customers. We buy from businesses daily. So we can fully understand and appreciate all efforts made to feel valued by each company we buy from. What’s something from this blog post you’re going to try for getting to know your customer’s day? Don’t forget to create a social media post using the hashtag #getoknowyourcustomersday.